USA - The Weinstein Company
UK - Momentum pictures
Was the campaign a grass roots or mainstream big event? How was word spread about the film? Virally on the Net? Mass advertising campaign with poster, trailers, etc?It originally an independent film/arthouse film however due to it's success the interest increased and the film was turned mainstream.word was spread about the film in different ways e.g. film festivals such as the london film festival and toronto international film festival.Telluride Film Festival. There where different posters realised aswell as film trailers to catch audiences attention acorss the UK and America. By putting the trailers on well known regular used sites such a youtube it enables a wide range of audiences to watch it.
• How was “the talent” used to publicise the film? For instance,
TV and radio interviews with members of the cast, director, etc.
Colin firth the main talent of the film had been used to publicise it in different ways mainly interviews about the subject and their view on it which will immediatly raise the films overall profile.For instance Colin firth had one on one interview with Piers Morgan, on his show and David Letterman. Both of these shows have very large audinces and therefore would be a good way to target audiences. Others cast members such as Helena Carter and Geoffrey Rush would have done similar interviews on TV / radio, to help publicise the film as well as the director of the film, Tom Hooper.
• Who was the main target audience for the campaign?The target audience for The King's Speech was people who had a interenst in british history as it was a niche film with a budget of $15million, however worldwide this film has made approxiamatley $180,443,023 which is a huge profit when you look at how much they had to start with making this movie a huge sucess breaking through their first thought of target market, as we are able to tell from sales figures that more people have been interested in this film.As again shown in the significant amount of awards that "The Kings Speech" had won.
• Were there any commercial tie-ins with other companies, i.e. supermarkets, food products, phone-apps., video games, etc.
• Analyse the film posters for The King's Speech and your comparison film. (See blog post on how to do this on the class blog: as and a2 media studies).
• Now do the same with various types of trailers for the film. How did they build audience expectations and appeal to audiences? Again there is help on the class blog with how to analyse film trailers.
• How does the official website publicise the film? What is the USP? (unique selling point(s)?
• Was viral marketing on the Net, or elsewhere (at awards ceremonies, etc.) significant?
• Find out, if you can, about the marketing campaign for the Pay TV, DVD /Blue Ray releases.
How important is digital technology in marketing and distributing the film? Various ways include: software for high concept film poster, downloads to cinemas with digital projectors, hardware/hard drives, websites, online-marketing, the latest editing software for trailers, phone apps., Facebook, Twitter, etc.
• Who was the main target audience for the campaign?The target audience for The King's Speech was people who had a interenst in british history as it was a niche film with a budget of $15million, however worldwide this film has made approxiamatley $180,443,023 which is a huge profit when you look at how much they had to start with making this movie a huge sucess breaking through their first thought of target market, as we are able to tell from sales figures that more people have been interested in this film.As again shown in the significant amount of awards that "The Kings Speech" had won.
• What were the release dates for the film in cinemas?
USA - 6th september 2010 (Telluride film festival)
- 24th december 2010
UK - 7th January 2011
• Were there any commercial tie-ins with other companies, i.e. supermarkets, food products, phone-apps., video games, etc.
There was some promotional campaigns , with things such as the McDonalds Happy Meals, which had involved two different companies coming together in order to promote their products.
• Find and identify the different types of film poster associated with the film’s campaign: its teaser poster, main theatrical poster, etc.
There was different numbers of posters and film trailers that have been released for the kings speech, some where used as teasers in order to get the target market prepared for the film once it has been released.Within these teaser trailers they will show different main parts of the film very briefly so that it gives away little things of what the film is about but not too much so that it gives everything away. The same stands for the film posters the first one will represent the main points of the film but not give away so much that everything is shown within that trailer - theres one poster that shows Colin Firth and Geoffry Rush standing in the window of buckingham palace, at a low angel shot showing the power and authority that he has being King George.
• Analyse the film posters for The King's Speech and your comparison film. (See blog post on how to do this on the class blog: as and a2 media studies).
Tin Tin:
• Now do the same with various types of trailers for the film. How did they build audience expectations and appeal to audiences? Again there is help on the class blog with how to analyse film trailers.
• How does the official website publicise the film? What is the USP? (unique selling point(s)?
• Was viral marketing on the Net, or elsewhere (at awards ceremonies, etc.) significant?
• Find out, if you can, about the marketing campaign for the Pay TV, DVD /Blue Ray releases.
How important is digital technology in marketing and distributing the film? Various ways include: software for high concept film poster, downloads to cinemas with digital projectors, hardware/hard drives, websites, online-marketing, the latest editing software for trailers, phone apps., Facebook, Twitter, etc.
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