Friday, 18 November 2011

Who distributed the film in the UK and USA and what were the issues associated with the film’s distribution?
USA - The Weinstein Company
UK - Momentum pictures
 
Was the campaign a grass roots or mainstream big event? How was word spread about the film? Virally on the Net? Mass advertising campaign with poster, trailers, etc?It originally an independent film/arthouse film however due to it's success  the interest  increased and the film was turned  mainstream.word was spread about the film in different ways e.g. film festivals such as the london film festival and toronto international film festival.Telluride Film Festival. There where different posters realised aswell as film trailers to catch audiences attention acorss the UK and America. By putting the trailers on well known regular used sites such a youtube it enables a wide range of audiences to watch it.

• How was “the talent” used to publicise the film? For instance,
TV and radio interviews with members of the cast, director, etc.
Colin firth the main talent of the film had been used to publicise it in different ways mainly interviews about the subject and their view on it which will immediatly raise the films overall profile.For instance Colin firth had one on one interview with Piers Morgan, on his show and David Letterman. Both of these shows have very large audinces and therefore would be a good way to target audiences. Others cast members such as Helena Carter and Geoffrey Rush would have done similar interviews on TV / radio, to help publicise the film as well as the director of the film, Tom Hooper.

• Who was the main target audience for the campaign?The target audience for The King's Speech was people who had a interenst in british history as it was a niche film with a budget of $15million, however worldwide this film has made approxiamatley $180,443,023 which is a huge profit when you look at how much they had to start with making this movie a huge sucess breaking through their first thought of target market, as we are able to tell from sales figures that more people have been interested in this film.As again shown in the significant amount of awards that "The Kings Speech" had won.

• What were the release dates for the film in cinemas?
USA - 6th september 2010 (Telluride film festival)
         - 24th december 2010
UK   - 7th January 2011

• Were there any commercial tie-ins with other companies, i.e. supermarkets, food products, phone-apps., video games, etc.
There was some promotional campaigns , with things such as the McDonalds Happy Meals, which had involved two different companies coming together in order to promote their products.
 
• Find and identify the different types of film poster associated with the film’s campaign: its teaser poster, main theatrical poster, etc.
There was different numbers of posters and film trailers that have been released for the kings speech, some where used as teasers in order to get the target market prepared for the film once it has been released.Within these teaser trailers they will show different main parts of the film very briefly so that it gives away little things of what the film is about but not too much so that it gives everything away. The same stands for the film posters the first one will represent the main points of the film but not give away so much that everything is shown within that trailer - theres one poster that shows Colin Firth and Geoffry Rush standing in the window of buckingham palace, at a low angel shot showing the power and authority that he has being King George.

• Analyse the film posters for The King's Speech and your comparison film. (See blog post on how to do this on the class blog: as and a2 media studies).
Tin Tin:
 

 

• Now do the same with various types of trailers for the film. How did they build audience expectations and appeal to audiences? Again there is help on the class blog with how to analyse film trailers.

• How does the official website publicise the film? What is the USP? (unique selling point(s)?

• Was viral marketing on the Net, or elsewhere (at awards ceremonies, etc.) significant?

• Find out, if you can, about the marketing campaign for the Pay TV, DVD /Blue Ray releases.

How important is digital technology in marketing and distributing the film? Various ways include: software for high concept film poster, downloads to cinemas with digital projectors, hardware/hard drives, websites, online-marketing, the latest editing software for trailers, phone apps., Facebook, Twitter, etc.

Thursday, 10 November 2011

SeeSaw: The Kings Speech

Genre – is it a hybrid? Explain why:Well first of all a hybrid is two or more types of genres that have been added together to make one for instance a romantic comedy. In the film "The Kings Speech" Is a Biography of King George IV aswell as being as being a high class drama, with historic value, because it has been set in the 1930's and reperesents the history of England and its past royals.
Who are the target audiences? The target audiences of this film were for people that will have general interests in Englands history and would like to see how things were back in those days and people who have maybe lived through it and would like to see how producers, actors and editors of this modern days have interpreted what had happened - survivers of the world war.


Was it niche or mainstream film? Did this change?
started of as a niche film and then expaned mainstream "The kings speech" started off as a niche film because it was only produced for small specific audience's but once it has been released a wider variety of people wanted to view the film and therefore it became more mainstream as it has expanded so quickly.


Director?
The director is "The kings speech" was Tom Hooper


Casting? Decisions, reasons for audiences, budget, genres, etc.
the main roles of this film where played by such famous actors as
Helena Bohman Carter - Queen Elizabeth
Colin Firth - King George VI
Geoffrey Rush - Lionel Logue


Budget? How much did it make? 
£8million ($15million)
£250million ($414,211,549)


Music?  Cost of tracks?  Record Companies?
music was done by - Alexandre Desplat for "Lionel and berty"
Decca Redcords Cutting Edge - Abbey Road Studios


Was it a joint production?  How and Why? For the King's Speech there are TWO production companies and synergies would have arisen from such a production. What were they?
There was a number of different companies involeved with the kings speech for instance;



Special Effects?
A list of companies that are responsible for the effects that had been used in the movie:
Technology – cameras?
very-wide-angle [ARRI] Master Prime lenses
Steadicam
D21
Producer?
Iain Canning, Emile Sherman & Gareth Unwin.
Executive producer’s  - Paul Brett, Mark Foligno, Geoffrey Rush, Tim Smith, Bob Weinstein and Harvey Weinstein.
Associate producer - Charles Dorfman.
Co-producer -  Simon Egan and Peter Heslop.
Co-executive producer’s -  Phil Hope, Lisbeth Savill and Deepak Sikka.
Scriptwriter?      David Seidler.


Companies involved with the production of the kings speech
Tin Tin - Columbia


Genre – is it a hybrid?
The film has three genres, they are Animation, Action and Adventure. This makes the film a hybrid because the film comes under more than one genre.


Who are the target audiences?
manily people who have grew up watching this aswell as children of today ( younger audiences )


Was it niche or mainstream film? Did this change?
The film Tintin is a mainstream film. The film is a well known a largely distrubuted film.


Director?
Steven Speilberg.

Casting? Decisions, reasons for audiences, budget, genres, etc
$135 million budget, the film made $159,100,000 in box office and
£6,758,724 (UK) (30 October 2011) (512 Screens) in the opening weekend and £6,758,724 (UK) (30 October 2011) in gross.

Music?  Cost of tracks?  Record Companies?
Sony recorders,  produced all the music

Was it a joint production?  How and Why? For the King's Speech there are TWO production companies and synergies would have arisen from such a production. What were they?
Yes the film was a joint production, this is because more than one company produced the film - Columbia pictures and Paramount pictures.

Special Effects?
Weta Digital

Technology – cameras?
Digital Voretchs Avid HD Editing System Support - animation film

Producer?
Peter Jackson, Steven Spielberg and Kathleen Kennedy.
Scriptwriter? 
Steven Moffa



Tuesday, 8 November 2011

I have decided to print screen the comments from youtube which have previewed the trailer from the film "The kings speech".The top two comments are both postitive the first one saying that it has inspired audiences. Many different people must have thinked the same thing because that comment alone has 106 likes. The second highest commtent below has 46 likes saying that the all the oscars that it has been nominated for was well deserved.The next comment down is quite different from the rest as it doesnt just focus on the film but they are relating their love for the film with personal expericence - in saying that they themselfs have severe stammer and thay it brought hope to them that there will be a cure for themselves as there was for "Berty" in the film, that he/she also has a voice.Other comments have claimed it to be the best movie of 2010, postively comments on the main character of the film(Colin Firth). Aswell as stating what they thought the best part of the trailer was by adding in the time statements to that other members of the audience are able to see his/her  view on that specific part.

However on this specific clipping from Youtube with postitive comments it doesnt mean that everybody who has watched this trailer imperticular has liked it. Some people may have not have a youtube account at all meaning they couldnt put down their thoughts on the film. Some people on the other hand may have just dislike the trailer itself showing people that not everyone who has watched it did enjoy it- out of the 79,000+ who have viewed this film only a staggering 3 have disliked it while 154 people have liked it, showing the substanstial difference in what people have generally thought.


These comments are from a second trailer that i have found on Youtube claiming 103,000+ views showing that although this is the same trailer as the last one many more people have watched it. the first comment that i am able to see as a public viewer talks about the differences in what they have seen from the UK released trailer and the American verison -" what if my husband were the Duke of York?" whereas in the US version it says "And what if my husband were the King?". The person who actually made this comment blaims this on Americans not knowing the full detials on how he actually became King.It must have been noticed from other people also viewing this clip as it has 7 likes on the comment itself.
Another commentor has commented on the fact that british films tend to use the same actors - which is a positive aspects and a reason why she/he has specifically liked it. Another has simply critisised the film in what has happened saying how he has earned the medals and ribbons that he is wearing as he was born in 1895 making him (19) and too young for him to have been apart of the WW1, where he had spent most of the time in hospital for stomach disorders, however they say dispite those comments king george was very symbolic.There again on this clipping are many postivie comments of the film but on this one imparicular there is more critisism on how things were done for instance of the comment i have just explained.On the negative side there is one comment claiming that "The Kings Speech" shouldn't of won best picture and that another film should of. But different people will have different opionions and different audiences e.g. British may prefer this film over american audiences.


As many people will know "The Kings Speech" was nominated for many various awards in the BAFTA's. At the end of the night it came out with an amazing 14 wins, including such awards as best actor for Colin Firth who plays the King aswell as best supporting actors - Geoffrey Rush his speech therapist and Helena Bonham Carter who plays King Georges wife.

The kings speech had also won other awards such as Outstanding British film,Best supporting actress, Best supporting actor, Best screenplay, Best music, Best leading actor and best film these awards where just from the BAFTA's however it did receive many other awards from many other place/people e.g. american society of cinematographers.

This screenshot above is something that i have taken of "The Kings Speech" Facebook page which has a large number of people that are apart of this page - 340,726 to be specific - as we are able to see right under neath the picture.Again underneath that says how many people are talking about this page e.g. have posted something in relation to it on there Facebook page recently and it says that 3,266 people are talking about this at the moment. Obviously these numbers will change after time as more people may like the film page/begin talking about it but this is the current number that i have found on this day particular.
I have chosen to screenshot the top of the page so that it is clear what it looks like to a new viewer and also so that people are able to see the latest comments on that page.
The top comment on this page as you see is in another language which means unless you speak that language specifically you will be unable to understand but she is talking about the kings speech and what she thinks about it. The second comment that is shown claims that it is such a good movie and that anybody who hasn't seen it is surely missing out on something amazing.The third comment does show signs of negativity about the film as they have claimed it to be "boring... it is dead boring", but that doesn't mean that this user didn't like it at all as straight afterwards he has said that it was " a beautiful film " and an "Awesome movie" this may indicated that certain parts of the movie may not be as interesting as other scenes and even that the film may be a bit to long holding irrelevant scenes.The last two comments also comment on how good they have thought the movie to be by saying such comments as "Amazing" and "Excellent" movie.

i then decided to print screen another set of comments as i thought that the first ones which have been shown on the page wasn't broad enough as they didn't go into enough dept and mostly said the same thing. as you can see from the first comment of this screenshot it goes into a lot more dept by explaining there own experiences and what awards "The kings speech" had one.
The second one actually quotes a part of the film in which they thought had a lot of power and what seems as if had a big impact on them after watching the film as it apparently it had given them goosebumps.
The next one that that can be seen says that it has not been overrated at all so they must of thought that it was as good as people have been claiming.Another comment is from a picture house saying that they have personally added the kings speech to it's film collection for their guests - this is probably because many people have requested to see this movie imperticular and as it wasn't already showing they have willing added to their film collections, meaning that more people are able to view it making more money for the film itself as well as the picture house itself.



to show how many people took into account and commented on what they thought of the film "The kings speech" i have specifically gone onto "The Independent" which is one of the leading newspapers in the UK to see what they had to say about the film. In the article, they have talked about "The Kings Speech glorious BAFTA wins and who it was up against -Black Swan, Inception and 127 hours - as its main competition. They then went on into explaining the awards that it was nominated for but did no win e.g. visual effects, which is understandable as we are able to tell as an audience member of this film as not visual effects where even needed as it was set many years back and trying to come across that way. By adding many visual affects it would moderniSe - making look like it was set more in these days - probably loosing a lot of the popularity that it has gained as it would make it "Unrealistic".


Likewise the screenshot that i have managed to gaet hold of from amazon talks more about the film itself rather than having actuall people commenting on what they thought of the film, whether that would be positive or negative things.From the first paragraph we are able to tell that it goes into great dept about what happens in the film with how Price albert know in the film as "Berty" rarely get a choice to run, whereas candidates from presidents and prime ministers choose to.When explaining the film it will list someone of the characters in context with what they are saying in which they will put in brackets the real actors name and comment on how they think they have acted in the film.
The second then continues on the story of the new king played by Colin Firth talking more about his speech impediment and how he first comes to meeting Lionel Logue(Geoffrey Rush) who comes to be his speech therapist  once again this is only a description of "The Kings Speech" and therefore will not go into detail of how people like and dislike the film, however we are able to learn a lot about the film in good level of dept - background information on what is going to happen in the film and the kind of things that we'll expect from this i am able to give my own views on what i think the film will be like without having to watch the movie as i'm sure other people would.

 The reason that i have chosen to look at this poster over the others is because although it lacks as much details as the others it still reveals and gives off and image of what "The Kings Speech" is really about. For instance the first thing that is strongly presented that i was able to notice was the colour that had been used for the background of the poster.For some reason they have chosen to use a bright orange however i don't understand why they have chosen orange imperticular but it defiantly makes a broad statement and makes everything else that they are trying to show stand out. For example the image of Colin Firth has been used slightly so that you are not able to see his whole face but enough to know how it is, he is facing into a microphone looking like he is preparing to give out a speech.
Even from the fine detail of his expressions we are able to tell that he is not portraying happiness, sadness or any type of emotion but what i am able to see that he is serious in what he is doing and that he looks like he has something important to say and that people should listen because he HAS a voice.
Underneath this picture of Colin Firth we are able to see a quote by  Peter Travers and he has said that "A crowning achievement powered by a dream cast. Colin Firth gives a towering performance, Geoffrey Rush is his match, Helena Bonham Carter is superb, and guy pearce is absolutely stellar". There are two reasons that i could think of why they have put his comment specifically on one of the main posters that are going to be viewed by millions of different people - another reason as to why they have made it so bold/clear so that its one of the main things that are most noticeable when taking quick glances at the poster.1) As it was a celebrities comment it will influence more people that this film may be worth looking into another reason will be because of the effort that has gone into that quote and how much it makes me personally think that their must be some truth is in what he is saying. 

They have also made "The Kings Speech " the biggest font on the entire poster as it has almost main importance by letting people know what the film is called - if people didnt know what the film was called, if they had wanted to look further into what the film is about or o and view it for themselves they wouldn't be able without knowing what it is called.To make this stand out even more they have chosen to put it in red because it contrasts the orange background color and is different from any other colour that has been used in the poster.On this poster they have also placed "The Weinstein Company" at the bottom which is an american film studio who have obviously helped in the production of the film and a website link which audiences should go to if they want to obtain more information, this has been put into smaller fonts and a plain black colour because they are not as important as the other things shown but still has a small level of importance otherwise they would not have been used on the finial design of this poster.

Friday, 4 November 2011

Reasons behind the kings speech failure/success



This specific table shows the level of DVD saled for the film "The kings speech" within the first 17 weeks. It shows where the film was ranked at that particular time for instance it was at the number 1 spot in the third week after going down two places fro the first week, although afterwards it had dropped down to sixth place - starting falling gradually until it reached twenty third in the seventeenth week. and the percentage change that the film made during those weeks, e.g. in the 6th week there was a 24.7% increase than the week before. However the week after shows a staggering 56% decrease in the number of sales.

After looking on IMBD i am able to establish the box offices views that the kings speech had recieved in  2010 when it was released. the full budget for the film was $15,000,000 approxiamtley and in the opening weekend they had made  $355,450 but that was only in the USA, world wide it made roughly $373,700,000 gaining a substabtinal amount of profit.As america does not have as far back a history as the UK does it may become more appealing to know what has happened in previous years and acknowledge the differences of how royalty has grown/lived in England in its previous years.

While in the UK and Ireland the Kings Speech took in £3.5million within the first three days of its release which shows how successful it was straight away.There are different reasons why this may have been so successful e.g. having famous actors such as Colin Firth play the main roles in the film - this will attract audiences specifically that like him to come and watch this film. Another reason why it may have been so popular among the British audience because it represents what has happened historically with the previous kings(King George).

Reviews:


This review specifically shows the views and ideas of the film from an audience member within the UK. They have chosen to give the film 10/10 stars, saying that "It is a very touching, and quite inspiring story " showing that she was overwhelmed by the film and how much she thought of it, she also said that by watching it she had the opportunity to explore a period of British history.

This review was also another very positive one but it was from an audience member from the United States (USA) and claimed it to be "A wonderful movie". One of the main reasons for this viewer watching this moving was thier fascination with historical figures and they thought that there would be some disappointment in that when watching it. But it was the complete opposite and that it was filled with humor as well as drama, making it even better of a film.

On the other hand this is a negative review from someone within the UK, and they have rated it 1/10 claiming it to be "Truly awful", saying that picking Colin Firth to play such an important member of the cast was a massive mistake because he both talks and looks nothing alike King George VI.They have also put many things in this review that they think would of improved the film e.g. choosing different actors to play such important roles.

Likewise this is another negative review from an audience member claiming that it is a "Boring film". on the positive side they did say that their was quite good acting and that the direction of the film was good, but it was to slow and not at all entertaining. This shows that not every one has the same ideas on the film even though it did make huge profits and in general showing that different audience do have different perspectives.

Tuesday, 1 November 2011

Questionnaire Analysis

From my questionnaire results i was able to identify what types of films that different people between the ages of 16 and 18 preferred to watch e.g if they liked horror movies, comedy's and fantasy. i was also able to look at how different people watched films and why.

these two graphs above show that majority of the people that took part in my questionnaire was of a middle class background, while the minoritys was of a lower and none at at all with an upper class background. This then could make my results more biased as it doesnt represent the different classes.The second pie chart shows the age ranges of people that answered the questionnaire e.g the majority of people where 16, a small portion was 17 and no one was 18.

I am also able to distingush the how classes influeince how people watch film for instance it was shown that it is more common for  familys in working class to watch more movies online, and on television mainly because its a lot cheaper and easier way.Whereas upper and middle class family are more likely to watch films in the cinema when they are released because they are happy to spend that little bit more money to have a better view and experience when watching a movie imparticular. as are shown from the results below.

as you are able to tell majority of people where most likey to watch films on a VCR than they was to watch it on the television and the the cinemar - which had the next highest percentage.









This pie chart on the other hand shows the difference in the way that people are more likely to watch films now. DVD's / Online streaming being the most popular compared to all the other moder technology that has now been introduced.




After doing this questionnaire i am able to realise the different purposes of the audiences, there importance and why they are so powerful.When releasing a film across the globe, different countries will speak different languages.They will also have different cultures and therefore like different styles of film e.g. people living in indian / indian cultures may prefer a bollywood comedy film, that a british comedy becuase they are able to relate to it more meaning that when decided to release a film there will always be a specific audience that will be aimes at as trying to satisfy everyone would be to much of a dificult task to achieve.